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Whether it’s because you want to be the best at what you do or want to reach a personal milestone, athletes are always on the lookout when it comes to ways of enhancing their performance.

As one of the most popular pursuits for each new year, fitness goals are shrugged off continuously by most folks to be nothing but a pipe dream. The statistics are not too optimistic, either. Less than 25% of people stay committed to the goals they have set for themselves.

If you are a sports fan, chances are you’ve seen these brightly colored tapes plastered on your favorite sportsperson’s body. Springing into the spotlight during the 2008 Beijing Olympics, kinesiology tape has since gained popularity among different athletes - volleyball players, soccer stars, professional cyclists, and even among runners.